As the concert marketing agency, we were brought in to define the visual identity, create a hype video to kick off the campaign, and drive the multi-phase digital rollout (pre-sale signup → ticket launch) to ensure the event achieved max awareness, engagement and conversion.

To support the full promotional rollout, I designed the official concert ad mat for Glass City Live—establishing the core visual identity that all marketing would build from. The ad mat combined the event’s headliners, venue details, and brand elements into a single, high-impact graphic that could scale across social media, digital ads, print, and partner promotions. It served as the foundation for every asset that followed, ensuring the campaign looked cohesive, professional, and instantly recognizable.

To build momentum leading into the event, I developed creative for a phased social media campaign that moved fans from awareness to action. This included a 6-day countdown series to spark early hype, exclusive pre-sale signup ads to grow the email list, and bold, urgency-driven ticket-sale graphics once seats went live. Each phase used a consistent visual system—energetic imagery, bold typography, and clear calls to action—to keep the event top-of-feed and drive measurable conversions from signups to ticket purchases.