Brand development
Parker Hannifin
Creative support for Parker Hannifin spans a full spectrum of disciplines, including print design, in-store merchandising assets, digital advertising, social media campaigns, short-form video, and UX app design. The work focuses on delivering cohesive brand experiences that clarify complex industrial products through strong visuals, clear messaging, and modern digital design.
From designing Digital Display Ads, App Design, How-to-Videos, catalog work and rebranding assets. Parker Hannifin represents about 70% of my weekly workload.
Video Production
Led end-to-end video production initiatives for Parker Hannifin, developing content that translated complex engineering into compelling visual storytelling. From how-to tutorials and product demonstrations to high-energy showcase videos and social media campaigns, each piece was strategically crafted to support product education, brand awareness, and market growth.
Working closely with Parker’s internal teams, I storyboarded concepts, directed creative execution, and oversaw the production of video segments, audio design, and motion graphics. Projects spanned digital and broadcast channels—delivering polished, customer-facing content across social platforms, YouTube, and television. From original concept through final distribution, every production aligned technical precision with cinematic quality to elevate the Parker brand experience.
Strong audience engagement and positive internal response led to expanded video initiatives across additional campaigns and product launches. As performance metrics and adoption grew, Parker increasingly engaged our team at the earliest stages of strategic planning—bringing creative leadership into initial concept development and business goal alignment to ensure video played a central role in driving measurable impact.
Video Production Storyboarding
Social Media Creative Design
As lead designer for Parker Hannifin’s Quick Couplings Division, I translate complex engineering and business objectives into visually compelling social media campaigns that elevate the brand and drive measurable engagement. Each design is strategically crafted to align with product positioning, performance differentiation, and market growth initiatives.
By blending bold visual systems with technical accuracy, I help position Parker as the premium choice in the industry—setting the division apart from competitors through clarity, authority, and impactful storytelling.
Featured Animated Ads
App Development: Part Finder Mobile App
Led the creative direction and UX strategy for the Part Finder mobile application, a public-facing tool designed to simplify part discovery and streamline ordering for customers nationwide. Collaborating closely with internal stakeholders and offshore development teams, I translated product data and business requirements into an intuitive, scalable mobile experience.
The app enables users to quickly locate compatible parts, connect with partner distributors across the country, and place orders with confidence—bridging Parker’s engineering precision with a seamless digital interface. Through thoughtful information architecture, user-centered design, and cross-functional coordination, the Part Finder app elevated accessibility, strengthened distributor relationships, and modernized the customer buying journey.
Featured Print Work
Led the creative development of in-store poster campaigns for Parker Store locations and Authorized Parker Retailers across North America. Partnering closely with the Parker team, I helped shape conceptual directions that aligned with product strategy, retail objectives, and brand positioning within the industrial marketplace.
Posters were crafted to stand out in retail environments, communicate product differentiation clearly, and reinforce Parker’s reputation for performance and reliability. The result was a cohesive in-store visual presence that strengthened brand authority and supported distributor sales efforts at the point of purchase.
PTS Marketing Toolkit – Global Affiliate Web Portal
Directed the strategy and creative development of the PTS Marketing Toolkit, a centralized partner portal built to support Parker affiliates across Europe and Asia. The platform was designed as a scalable, brand-controlled environment where distributors and partners could easily access the most current marketing assets—ensuring consistency across global markets.
The toolkit housed updated logos, iconography, and branded templates alongside print flyers, product catalogs, social media ad units (LinkedIn, Instagram, Facebook), landing page templates, and affiliate program support materials. By organizing and systematizing these resources into a streamlined digital hub, the portal strengthened brand alignment, accelerated campaign deployment, and empowered partners to execute with confidence while maintaining Parker’s global visual standards.
